Stereotypography

Archive for the ‘Consumerism’ Category

Why Does Online Shopping Click With Women?

Shannon Hayes is just another woman in her early 20s and naturally, women her age are vicious shoppers. The thing is, Shannon is not that eager to brave the malls and stores, even on holidays and during sales. It is because Shannon is a plus-size woman and physically purchasing items from a store, particularly clothes, makes her feel conscious and uncomfortable.

“It seems like everyone is looking at me,” says Shannon, who just turned 24 recently. “I feel like their eyes are watching my every move and it makes me more and more aware how heavy I am.”

Shannon is not alone in such a predicament. Many women who are on the heavy side are not that excited with the prospect of shopping. For one, they are embarrassed about how they look. Two, many people do tend to throw judgmental looks at them. Some people even pitch in a couple of snide comments that can really bring down a person’s self-esteem and worth.

Online shopping on websites like ASOS has been a great thing for Shannon. Not only does she get what she wants at reduced prices using discount codes, but she can browse and shop for items for hours and hours with no watching her or making insulting and insensitive remarks about her weight.

The Cost of Indulgence

A breaking investigation fromĀ  the CNN freedom project “Chocolate’s Child Slaves” has recently shed light on the shocking abuse of children in the Ivory Coast cocoa production hub that so many of our confectionery producers rely on for their raw materials. One ten year old boy, Abdul, uses a machete to open the cocoa beans for a living. Here, “living” is used in the broadest of terms; he receives no pay other than basic food items. He admits he has never tried the chocolate that his beans are made from. Another boy, bearing numerous machete scars on his young limbs, tells how he was brought to work on the plantation by his widowed mother but yearns to go to school. He has no hope of ever doing so.Watch this short video, originally from the CNN website:

In 2000, a major consumerism report indicated that customers simply lacked interest in ethical produce. Today, Fairtrade products and other ethical brands are enjoying considerable support from consumers and the government, with 4.4 billion dollars worth of sales and a brand awareness rate of 70%.